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Why advertise by email?
Email advertising has many advantages:
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An opt-in mode email message has very good chances of being read, because the addressee himself asks to receive the message for which he is, therefore, waiting. Usually, when connecting to the web, a user checks first if there is any message in his mailbox: this represents a sort of private place where he can read his messages quietly.
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Email enables a one-to-one communication, that is to communicate directly with the user.
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Email advertising enables you to make contact with potential customers, suppliers, partners, etc. at very low costs.
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The time necessary for an advertising campaign and for receiving an answer is, on average, much shorter than the time necessary for similar modes of direct advertising.
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It enables you to select the addressees of the advertisement and, therefore, to hit only the commercial target you are interested in.
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Unlike other modes of offline advertising, it enables you to make easily advertising campaigns abroad as well.
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When campaigns are successful, it enables you to get the budget invested back, especially if a link to an e-commerce site is enclosed in the message.
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